For the people who actually own the watches.
Most collections live in three places at once: a spreadsheet, a drawer of warranty cards, and the owner’s memory. All three are unreliable, and only one of them is insured.
The numbers are not flattering. More than eight in ten collectors own several watches. Seven in ten carry insurance of some kind — worth precisely as much as the records standing behind it. Meanwhile the world’s largest register of lost and stolen watches passed £1.7 billion last year, taking a new entry roughly every hour.
Our mission is unglamorous and specific: to give collectors and enthusiasts one honest record of what they own — carrying what a claim asks for, private enough to keep, and detailed enough to matter on the day it is needed.
Three commitments hold it together.
We are not a marketplace.
Nobody here earns anything when you sell. The register has no opinion about whether you should.
Your register is yours first.
It is written to your device the instant you change it, and follows you to your other devices second. Never the other way round.
It admits what it does not know.
A confident wrong answer in a register is worse than no answer at all, so when the evidence does not support one, it says so.
Figures: Jewelers Mutual 2025 Watch Study (1,500+ watch owners) · The Watch Register, 2025 annual data.